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☆ Step aside 'quiet luxury,' budgeting is cool now
▼ + stars: | 2024-01-17 | by ( Charissa Cheong | ) www.businessinsider.com time to read: +5 min

It's called "loud budgeting." He wasn't explicit about his definition of "loud budgeting," but suggested it involved being vocal with your friends about choosing to live frugally. Battle said on TikTok that loud budgeting was the opposite of "quiet luxury," which blew up in 2023 after also being popular during the Great Recession. AdvertisementBattle said in one of his TikToks that he thought "loud budgeting" was "more chic" and impressive than "quiet luxury," later adding that while quiet luxury is about "idolizing celebrities," who are often associated with the trend, "loud budgeting is about the everyday person." Now, it seems "loud budgeting" may go a step further, redefining success and coolness to mean saving your money, rather than spending it.

Persons: —, It's, Lukas Battle, I've, one's frugality, Libby Brooks, Yuval Shuminer, isn't Organizations: Service, Business, BI Locations: TikTok

☆ Kate Moss' Gen Z sister Lottie Moss just got real about the struggles of life as a 20-something model
▼ + stars: | 2024-01-16 | by ( Charissa Cheong | ) www.businessinsider.com time to read: +4 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewKate Moss' sister, Lottie Moss, posted a tearful video on TikTok on Monday, saying she's struggled with her mental health for years and doesn't like the person she is. Lottie has previously spoken out about her drug and alcohol use and her negative experiences in the modeling industry . AdvertisementShe also addressed some of her privileges as a model and younger sister to Kate Moss, saying, "You can be grateful and still struggle." She previously said the two weren't particularly close, although in her TikTok video she said her sister had "got me a lot of things."

Persons: —, Kate Moss, Lottie Moss, she's, Lottie, it's, Calvin Klein Organizations: Service, Business, Glamour UK, BBC Locations: tiktok

☆ 7 'reverse culture shocks' from Americans returning to the US after living overseas
▼ + stars: | 2024-01-15 | by ( Marta Biino | Charissa Cheong | ) www.businessinsider.com time to read: +2 min

People who've returned to the US after spending time abroad are sharing "reverse culture shocks." America's big cars and portion sizes were among the reverse culture shocks mentioned online. But another hugely popular genre on TikTok and other social-media platforms shows us the flip side: the reverse culture shocks some Americans experience after returning to the US from time overseas. AdvertisementThese "reverse culture shocks," as they have been dubbed online, typically based on anecdotal accounts, might serve to showcase some of the unique aspects of US culture, which users forgot about or didn't experience while abroad. Here are seven things about the US that people say have caused reverse culture shock.

Persons: who've, — Organizations: Service Locations: Europe

☆ It turns out there are a lot of iconic 2014 moments that turn a decade old soon — and somehow feel like yesterday
▼ + stars: | 2024-01-15 | by ( Charissa Cheong | ) www.businessinsider.com time to read: +4 min

One TikToker has rounded up some of 2014's biggest moments with a punchy rap. AdvertisementA TikToker's rap going through some of 2014's most viral pop culture and internet moments has many asking the same question: Wait, that was 10 years ago? Related storiesA couple of users seemed to wonder what had become of one the biggest internet stars of the year: Alex from Target. AdvertisementThe star of the meme, Alex Lee, became a cultural sensation when a photo of him went viral on Twitter and won him many adoring fans. Earlier this year, a photo of an old desktop computer went viral on X, leading many users to look back on the way the internet functioned when they were growing up.

Persons: It's, —, Mikey Angelo, Harry Styles, Elon Musk's, Alex, Alex Lee, Lee, he's, Ariana, ellen selfie, Angelo Organizations: Service, Target, Twitter, New York Times

☆ There's one big unexpected culture shock Americans can't stop talking about when they move to Europe
▼ + stars: | 2024-01-15 | by ( Charissa Cheong | ) www.businessinsider.com time to read: +5 min

Americans who've moved to Europe often share the most shocking things about their new environments. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Americans living in Europe sometimes report relatively well-known differences as culture shocks, including siesta culture in Spain, where an afternoon nap is customary, and differences in tipping expectations . But there's at least one slightly more unexpected culture shock that many American expats can't stop talking about — hang drying clothes instead of using electric dryers. Some Americans have also filmed themselves navigating a drying rack, which they said they weren't used to using in the US.

Persons: who've, —, Ruth Schwartz Cowan, Kirstin Munro, Munro Organizations: Service, Housing Survey, Engineering, European Commission, European, University of Pennsylvania, Household Technology, American Technology, BI, New School for Social Research Locations: Europe, Spain, Italy, American, Germany, Latvian, New York

☆ As the US faces a loneliness epidemic, people who experienced social life abroad say they can see why
▼ + stars: | 2024-01-13 | by ( Charissa Cheong | ) www.businessinsider.com time to read: +4 min

The US is facing a loneliness epidemic, and people have thoughts. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . Last May, US surgeon general Dr. Vivek Murthy referred to the problem as an "epidemic of loneliness and isolation." AdvertisementPosts about social life in the US's neighboring country of Mexico are particularly common.

Persons: —, Vivek Murthy, Anna, she's, Lucia Organizations: Service, University of Washington Locations: America, Mexico, Colombia, St, Caribbean

☆ A cruise passenger was finally able to reboard the ship after 12 days, following a snafu when he wanted to hop off in Brazil
▼ + stars: | 2024-01-10 | by ( Charissa Cheong | ) www.businessinsider.com time to read: +3 min

Anthony McWilliams has been TikToking his experience on Royal Caribbean's Ultimate World Cruise. AdvertisementA passenger who said he was temporarily unable to reboard the Royal Caribbean's Ultimate World Cruise he was traveling on now appears to be resuming his journey on the ship. part of a caption on McWilliams' video, in which he showed he was back in his room on the cruise ship, said. Instead of disembarking in Brazil, McWilliams left the cruise in Grenada and intended to reboard in Montevideo, Uruguay, BI previously reported. On TikTok, the Ultimate World Cruise has been a hot topic.

Persons: Anthony McWilliams, he's, —, McWilliams, Michael, BI's Julie Gerstein Organizations: Service, BI, Royal Locations: Brazil, Royal Caribbean, Grenada, Montevideo, Uruguay

☆ Gen Alpha seems obsessed with expensive skincare — and millennial parents are getting the blame
▼ + stars: | 2024-01-10 | by ( Charissa Cheong | ) www.businessinsider.com time to read: +6 min

AdvertisementMost Gen Alpha children haven't even made it out of elementary school yet, but their older peers are already scrutinizing them. Many Gen Alpha children have grown up with technology and are heavily influenced by meme culture. This has already incited online mockery, as some people have labeled Gen Alpha humor as "brainrot." The internet is divided over who to blame — but millennial parents aren't off the hookAs is customary, criticisms of Gen Alpha have led to backlash against their parents, who are mostly millennials. Despite these creators' best efforts to sympathize with Gen Alpha, TikTok at large seems to have given this generation its verdict.

Persons: They've, they're, —, haven't, Gen Alpha, aren't, TikTok Organizations: Alpha, Service, Gen Alpha, Bloomberg, influencers Locations: Sephora

☆ Inside the rise of Chiara Ferragni, the social media mega-star who's been accused of misleading followers into buying a charity cake
▼ + stars: | 2024-01-10 | by ( Andrew Lloyd | Charissa Cheong | ) www.businessinsider.com time to read: +6 min

Chiara Ferragni is an Italian influencer with just under 30 million followers on Instagram. Here's how the digital entrepreneur shot to social media superstardom. The item was packaged with a pink box featuring Ferragni's name and logo, as well as an illustration of the social media star. AdvertisementBut how did Ferragni become such a social media superstar and build her empire — amid this controversy? Amid the recent scandal, Ferragni's massive online presence continues to span social media.

Persons: Chiara Ferragni, Here's, —, Ferragni, Balocco, Louis Vuitton, Gucci, Federico Leonardo Lucia, Leone, Fedez, ferragnez, Lapresse, Eugenio Fusco, Alessandra Balocco Organizations: Service, Regina Margherita Hospital, Italian Competition Authority, Authority, Associated Press, Milan's Bocconi University, Financial Times, Teen Vogue, Forbes, Harvard Business School, Prada, AP Locations: Italian, Turin, Italy, Balocco, Milan, Venice, TikTok

☆ The influencer who was fined $1 million over 'misleading' charity campaign is now being investigated by prosecutors
▼ + stars: | 2024-01-09 | by ( Charissa Cheong | ) www.businessinsider.com time to read: +3 min

An influencer is under investigation regarding "misleading" posts about a charity partnership. Chiara Ferragni , who has 29.5 million Instagram followers, partnered with the Italian cake brand Balocco in November 2022 to launch a pink-packaged Christmas cake. In addition to fining Ferragni's companies 1.075 million euros, or $1.1 million, the authority find Balocco 420,000 euros, or $460,000. Ferragni's publicist confirmed the investigation, according to the AP. She also apologized and said she would donate 1 million euros to the hospital in Turin.

Persons: weren't, —, Chiara Ferragni, Ferragni, Alessandra Balocco, Fedez, Balocco Organizations: Authorities, Service, Italian Competition Authority, Prosecutors, Associated Press Locations: Turin, Italy, Milan, Italian, Instagram

☆ Jodie Foster's not the only one who thinks Gen Z workers are 'annoying.' They say they're misunderstood.
▼ + stars: | 2024-01-08 | by ( Charissa Cheong | ) www.businessinsider.com time to read: +6 min

Read previewJodie Foster recently called Gen Z "annoying" in the workplace, causing a stir on social media. Gen Z has gained a bad reputation as workersSome X users came to the defense of Gen Z, saying their young colleagues are very productive. But many agreed with Foster's comments about the generation, arguing the Gen Z workers they know lack work ethic and discipline, yet expect a lot. Gen Z has long been depicted as lazy and ill-equipped to do their jobs. In referring to Gen Z as "annoying" in the workplace, Foster has aligned herself with the many critics of the generation in the workforce.

Persons: —, Jodie Foster, I'm, Gen Z, Zers, Z, Gen, Brielle, Stone, Gen Zers, they've, Zoe Wynns, Wynns, doesn't, Zer, Andra Berghoff, Foster Organizations: Service, Guardian, Business

☆ A Gen Z musician is pleading with people to stream her music as she can't imagine having to work a 9-to-5 job
▼ + stars: | 2023-12-05 | by ( Charissa Cheong | ) www.businessinsider.com time to read: +5 min

One Gen Z musician is urging people to listen to her music so she doesn't have to work a corporate job. AdvertisementWynns then began promoting her music, seemingly viewing this career path as an avenue to avoiding the 9-to-5 schedule. In early December, Wynns' post went viral on X, after it was reshared by an account with 1.9 million followers called "End Wokeness," which often shares provocative right-wing talking points. "My take is that most of this new generation (not all) lack that hard work ethic we were raised by bc they grew up in the instant gratification era. They don't take pride in hard work.

Persons: Zers, —, Zer, Zoe Wynns, Smashwords, Wynns, Gen Zers, Brielle Asero, Rolling Stone, Wynn Organizations: Service, Instagram, University of North, LinkedIn Locations: University of North Carolina, Chapel

☆ TikTok made overconsumption cool. Now, it's turning against it.
▼ + stars: | 2023-12-01 | by ( Charissa Cheong | ) www.businessinsider.com time to read: +5 min

People are calling out overconsumption, and redefining what it means to be cool on social media. Social media users have long called out the consumerist culture fostered by social media, but recently a group of anti-heroes rose into the TikTok spotlight to battle this kind of overspending using their online platforms. It also reflects a marked change from the kind of aspirational content that people have historically associated with other social media platforms like Instagram. The fight against overconsumption perhaps indicates that creators are trying to redefine the standard of what it means to be cool. The glorification of overconsumption that defined social media may be on its way out.

Persons: TikTok, overconsumption, —, We're, there's, that's, Michelle, Ellie, Kim reshared, Kim Organizations: Service, overconsumption

☆ A former weight-loss influencer wants you to know working out doesn't have to be a punishment. That's why she invented 'cozy cardio.'
▼ + stars: | 2023-11-30 | by ( Charissa Cheong | ) www.businessinsider.com time to read: +6 min

Enter "cozy cardio" — a wellness trend focused on exercising in a comfortable way. "Cozy cardio is really just supposed to redefine what exercise and movement means to you," Zuckerbrow told Business Insider, adding that while she previously thought of exercise as a punishment, "cozy cardio" is meant to "bring back enjoyment to movement." Before she was known for her "cozy cardio," Zuckerbrow's TikTok content was primarily focused on weight loss. "You can't be a weight loss account on social media while gaining weight, you know what I'm saying? Zuckerbrow says cozy cardio has improved her relationship with exerciseZuckerbrow told BI that since she's started focusing on "cozy cardio," her attitude towards exercise has changed.

Persons: Hope Zuckerbrow, —, Zuckerbrow's, Zuckerbrow, she's Organizations: Service, Business Locations: Texas

☆ A 76-year-old retiree who experienced his teenage wish of being a flight attendant wants you to know dreams can come true at any age
▼ + stars: | 2023-11-29 | by ( Charissa Cheong | ) www.businessinsider.com time to read: +5 min

Harvey Brown, 76, was asked to be an honorary flight attendant on a Southwest Airlines flight. Brown wanted to be a flight attendant when he was a teenager and was able to experience it. AdvertisementA 76-year-old retiree lived out a dream from his youth and became a viral sensation after Southwest Airlines made him an honorary flight attendant. In June, Harvey Brown, who lives in Portland, Oregon, took a Southwest flight to Austin, Texas. Brown told BI that he hopes young people who might have seen the videos of him experiencing life as a flight attendant will see that dreams can come true even in later years of life.

Persons: Harvey Brown, Brown, —, he's, it's, Harvey, I'm, Ashley Bain, we're Organizations: Southwest Airlines, Service, Southwest Locations: Portland , Oregon, Austin , Texas, Dallas , Texas, Denver

☆ A teacher said she could barely afford to pay rent on her salary, embodying the worries many are facing over the cost of living
▼ + stars: | 2023-11-20 | by ( Charissa Cheong | Digital Culture Reporter At Insider | Read More | ) www.businessinsider.com time to read: +4 min

A teacher shared a TikTok video saying she is "going to go into debt" if she keeps teaching. She shared some of her expenses and said she can "barely afford to pay rent." download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementA teacher explained that she can "barely afford to pay rent" on her salary, causing many to lament over the current cost of living. (In a subsequent TikTok video, Firment said her rent costs $2,000.)

Persons: —, Lexie Firment, Firment, I'm, That's, i've, Sylvia Allegretto Organizations: Service, Teachers, Economic

☆ Influencer Katylee Bailey got so much hate for bragging about buying a house that she was scared to live in it
▼ + stars: | 2023-11-13 | by ( Charissa Cheong | ) www.businessinsider.com time to read: +2 min

She reflected on the online hate she received in a recent interview with Fox News. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementAdvertisementAn influencer who was criticized after saying she bought a home at 21 said the online hate prevented her from moving into the house for a "long time." In April, Katylee Bailey , a 21-year-old British influencer with 2.9 million TikTok followers, shared a video about owning a home. The influencer also addressed criticisms about her job as an influencer in the interview with Fox, saying that even though social media isn't a traditional nine-to-five job, "I still have to pay the tax.

Persons: —, Katylee Bailey, influencers, Bailey Organizations: Fox News, Service, Fox

☆ Jack Dorsey quit Instagram and entered the Musk-Zuckerberg fight, posting on X (formerly Twitter) that he's going 'Meta free'
▼ + stars: | 2023-08-18 | by ( Charissa Cheong | ) www.businessinsider.com time to read: +3 min

Twitter co-founder Jack Dorsey said he deleted his Instagram account in a post on X. He also said he does not have Whatsapp or Facebook and is going "Meta free." Twitter co-founder Jack Dorsey seems to have taken a side in Elon Musk and Mark Zuckerberg's fight, saying he had abandoned Instagram and gone "Meta free." Dorsey has seemingly poked jabs at Zuckerberg's Threads in previous posts on X. Dorsey told Vanity Fair in 2013 he was "heartbroken" when he learned that Facebook had acquired Instagram under Twitter's nose.

Persons: Jack Dorsey, Dorsey, Elon Musk, Mark Zuckerberg's, Elon Musk's, Mark Zuckerberg, Musk, Meta, Zuckerberg, Sarah Frier, Zuckerberg's Organizations: Twitter, Elon, Facebook, Bloomberg, Zuckerberg

☆ I quit my job and rented out my condo to move into a Tesla with my 2 pets. Despite the challenges, I've never felt happier — or safer.
▼ + stars: | 2023-06-24 | by ( Charissa Cheong | ) www.businessinsider.com time to read: +2 min

One day, she decided to pack everything up and move into a Tesla with her dog and her cat. This is the story of how she's been documenting her journey on TikTok, as told to Charissa Cheong. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . That's why I bought a condo, hoping it would be a good investment that might help me to retire earlier in life.

Persons: Stephanie Virovec, she's, Charissa Cheong, —, I'd, I've, I'm, Finley Organizations: Service, Mitsubishi, Tesla Locations: Alberta, Canada

☆ A TikTok mom filmed herself teaching her 2-year-old daughter about consent to encourage other parents to have 'uncomfortable' conversations with their toddlers
▼ + stars: | 2023-01-28 | by ( Charissa Cheong | ) www.businessinsider.com time to read: +5 min

In December, Cochran went viral with a video where she taught Evy about her body and consent. "It's OK to not want a hug, it's OK to say no," Cochran told her daughter in the clip. The content creator told Insider she has been gradually deepening these conversations with Evy, which they have been having since she was one. Cochran told Insider she thinks the clip resonated with people like her, who were not given opportunities to speak openly with their parents about topics like consent. But this is all stuff that has to be taught," she told Insider.

☆ A Russian YouTuber who said he's lost 80% of his revenue following sanctions is scrambling to shift his followers onto other social platforms
▼ + stars: | 2022-05-15 | by ( Ryan Hogg | Charissa Cheong | ) www.businessinsider.com time to read: +6 min

He told Insider his YouTube channel had lost 80% of its revenue since February 24. We want to live and work in a global and open world," Lapotkov told Insider, adding, "unfortunately, we can't change the global situation right now." Lapotkov told Insider it would not be easy to replace the lost income by sending fans to platforms like VK and Telegram. He told Insider that rebuilding a profitable following on alternative sites is incredibly challenging. Diana Akhmadishina, a brand ambassador for Adidas Russia who has moved her business ventures onto VK, told Insider that "VK just isn't as cool anymore in Russia.

☆ Influencers and small businesses in Russia lost lucrative Western brand deals after the Ukraine war began. Here's how three are coping.
▼ + stars: | 2022-05-07 | by ( Ryan Hogg | Charissa Cheong | ) www.businessinsider.com time to read: +5 min

Big Western brands like Adidas and Reebok pulled out of Russia after the Ukraine war began. The boycott is hurting influencers and small businesses in Russia that rely on Western brand deals. "We're losing money every month that goes by," Che told Insider. Incomes slumpTwo small Russian business owners told Insider their income had collapsed since the Ukraine war began. Diana Akhmadishina, a sports coach who was a brand ambassador for Adidas Russia, told Insider that her photoshoots and other projects with the brand had been put on hold.

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